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July 13, 2006
Assistant Vice President of Analytic Strategy
Assistant Vice President of Analytic Strategy
Location: US - Georgia
City: Alpharetta
Job Number: 22562
Job Terms: Permanent
Start Date: ASAP
Consider Relocation: Yes
$100,000-130,000.00
Job Description:
Assistant Vice President
Analytic Strategy
Aquent has a permanent opportunity for an Assistant Vice President of Analytic Strategy in Alpharetta, GA who is investing in strategic analytical capabilities to compliment and add significant value to our industry leading marketing products. This expanded capability will focus on identifying and delivering analytically driven strategies to top U.S. insurance companies. Our client offers a full suite of marketing capabilities and products which this role will use to proactively influence and drive client organization?s marketing visions and maximize revenue growth.
If you are interested in joining a team focused on delivering industry leading marketing solutions and analytical capabilities, then this is an opportunity you will want to investigate.
Key Job Functions:
In this exciting position you will -
• Play an Analytical and direct marketing consultancy role.
• Be the driving force in developing complex analytical and direct marketing strategies for top CPPM strategic clients within the Property & Casualty, Health and Life Insurance industries.
• Bring leading industry expertise into key client relationships which support client retention, cross-selling and up-selling, and prospecting opportunities.
• Generate revenue opportunities through increased data, analytics and services recommendations.
• Position is expected to define and grow analytical consulting practice over time.
Job Function Breakdown:
• 60% Direct Marketing Consultant: Provide direct marketing strategies to senior client contacts on optimizing marketing profitability through profitable universe selection, universe expansion, list selection, channel optimization and other strategies. Develop and monitor client strategy plans for continuous improvement.
• 20% Analytical Consulting: Provide analytical consulting to CPPM strategic clients. Test designs, predictive model evaluation, selection optimization and ad hoc analysis to support client strategies and promote the value of CPPM products and services.
• 10% Capabilities Presentation: Represent CPPM capabilities to prospects, Trade show/convention exhibitions and technical consulting of advertising and promotional material design.
• 5% New Product Development: Transfer industry and field expertise into new product concepts and services. Assist in defining product specifications and pricing. Design training material.
• 5% Legislative, Regulatory and Industry: Monitor Federal and State regulations. Monitor industry trends and inform field of regulations and changes. Design brown bags, presentations and training programs as needed to educate CPPM managers.
Required Skills and Experience:
• Bachelors Degree in Marketing, Statistics, Math, Engineering or similar field is required. MBA, MS Bus admin, or equivalent experience is preferred.
• 7-10+ years Direct Marketing industry experience or consulting experience required.
• 5+ years advanced training in data mining or statistics and insurance field/portfolio management is required.
• Working knowledge of SAS required.
• Ability to drive analytics for direct marketing analysis is required.
• Experience using ITA and Credit Data for direct marketing applications.
• Experience utilizing multiple marketing channels to acquire new accounts and manage insurance portfolios.
• Sales presentation experience and interaction with client senior executives is required.
• Project management skills.
• Excellent verbal and written communication skills.
• Strong PC skills.
• Must be willing to travel 25-30% across the U.S.
Our client is an equal opportunity employer that offers a dynamic work environment inclusive of workplace diversity. Our competitive total compensation package includes comprehensive healthcare, 401(k), Tuition Reimbursement and more.
Please forward your resume to Gwen Phillips at gphillips@aquent.com in MS Word format for immediate consideration. For further information, contact Cindy Underwood at 404.222.9600.
Jobs | By SAS | 09:49 AM